NIO STYLES care about how your personal information is used and shared, and we take your privacy seriously. Our Privacy Policy below applies between YOU, the User and NIO STYLES LTD. to your use of the NIOSTYLES.CO.UK website as well as those located at URLs that resolve to the domain name WWW.NIOSTYLES.CO.UK.  

We want you to understand what information we collect about you, how we collect it, how that information is used, and how you can control our disclosure of it. By visiting our Website, submitting information, using our services, and/or purchasing any products on our Website, you acknowledge that you accept the practices and policies outlined in the current Privacy Policy and our Terms and Conditions. 

You should review this Policy every time you use the website to satisfy yourself that you are happy with it. If you do not agree with this Privacy Policy, please do not use our site. 


We collect three types of information from you: 

  1. information that you provide to us; 
  2. information we collect or receive from others; and 
  3. information that is derived through automated tracking mechanisms and technology.

We collect information when you register online or update your account, log-in, place an order, communicate with our customer service representatives, opt-in to receive our e-mails, shop online, request a catalogue, participate in a sweepstake, contest, promotion or survey or join our social networking sites. We may also collect information from you in our stores or through our catalogues or other marketing material. This information may include, but is not limited to, your contact information (for example, your name, e-mail address, billing and shipping addresses and phone number) and your credit card and debit card information. 

If you create an online account, you also have the option of providing your product preferences and demographic information. If you use other functionalities found on our Site, or if you choose to send an e-mail from our site to a friend, we may collect your friend's name and e-mail address. Your friend’s information is only used to send the forwarding e-mail and is not saved in our customer or marketing databases. We may update and supplement personally identifiable information that we have collected directly from you with other information that we obtain from third parties. In addition, we may obtain personally identifiable information about individuals who are not yet users of our Site. When we associate information that we obtain from third parties with personally identifiable information that we have collected under this Privacy Policy, we will treat the acquired information in the same way we treat the information that we collected ourselves and, except as set forth in this Privacy Policy, the information will not be shared with third parties.

We may collect information through automated tracking mechanisms and technology to make our Site more interesting and useful to you and for various purposes related to our business. For instance, when you come to our Site, we may collect information about your computer, including where available your IP address, operating system and browser type. Such information may be used for system administration and to analyse the frequency with which visitors to our Site visit various parts of our sites; and we may combine such information with personally identifiable information.

We also use "cookies," Web beacons, and other tracking technologies. Cookies are small data files that are automatically stored on your computer when you visit our Website. Cookies are used to track the pages of the websites you have visited and do not retain any personally identifiable information such as your name, address or any credit/debit card information. We may use cookies to, among other things, enable you to use certain Website features, remember the items in your shopping cart, store your preferences, recognise you when you return to our Website, speed up your searches, track your orders, and monitor and maintain information about your general Internet usage and use of our Website. Cookies help us to improve our Website and to deliver a better and more customised service. They allow us to customise our Website according to your individual interests. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Website or unable to use some or all of our services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site. By using our Website, you consent to our placement of cookies on your computer.

You may occasionally get cookies from our business partners or other third parties. We have no control over these cookies. We may also use cookies and other analytic systems to gather information and prepare reports on website activity and to provide other services related to your website activity and use of the Internet. By using this website, you agree to the treatment of information relative to you by Google in the form and with the aims above indicated. This Website may use tracking tags in certain pages to measure and optimise marketing campaign results. It will not store, in any event, personal user information. Web beacons are small strings of code that are placed in a website page or in an e-mail message. They are sometimes called "clear GIFs" (Graphics Interchange Format) or "pixel tags." Web beacons are most often used in conjunction with cookies to track activity on our Website. When you visit a particular page, web beacons notify us of your visit. Since web beacons are used in combination with cookies, if you disable cookies the web beacons will only detect an anonymous Website visit. When used in an e-mail, Web beacons enable us to know whether you have received the e-mail.

To enhance your shopping experience, our website may include links to other sites. Those websites will have their own privacy policies that you may wish to review. NIO STYLES has no responsibility for these linked websites.


Personal data you provide and/or we collect will be kept by NIO STYLES LTD and/or its affiliated companies for, among other things:

  1. the performance and enforcement of the purchase and sale contract over the products you have purchased, or of any other contract between you and us;
  2. attending to your requests, and;
  3. providing you with information about NIO STYLES products or of any other company belonging to NIO STYLES LTD and its affiliates, sending commercial communications by e-mail and/or by any other equivalent electronic communication means (such as SMS), and/or by other means of communication. You can change your preference in respect to receiving such communications by logging into the MY ACCOUNT section of this Website and changing your preferences. You can stop receiving NIO STYLES’ newsletter by accessing the Newsletter section and choosing to unsubscribe (opt-out).

Should you choose to check the option to store your PAYMENT DATA (i.e. credit / debit card data), you expressly authorise us to process and store the data indicated as necessary for activation and development. The Card-Verification-Value-Code (CVV) will only be used to make able the purchase in progress, and will not be stored or processed subsequently as part of your PAYMENT DATA.

Giving us your consent to activate this functionality, allows your data to appear auto filled in subsequent purchases on this website, so you will not need to enter the data in each new process, and such consent shall be valid and effective for subsequent purchases. You can change your PAYMENT DATA and revoke your consent for processing and storing at any time through My Account section – Payment Data. When using this functionality, changing your password may be requested for security reasons. Remember that the safety in use of the website also depends on proper use and conservation of password confidentiality.

We also maintain a record of your purchases made on our Website and combine this with information to understand how to better serve you. We may permit certain trusted third parties to track usage, analyse data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring website (if any) and other parameters in the URL. This is collected in order to better understand Website usage, and enhance the performance of services to maintain and operate the Site and certain features on the Site. We may use third parties to host the Site, operate various features available on the Site, send e-mails, analyse data, and provide search results and links. 

We use non-identifying and aggregate information to better design our website and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information. WE ARE NOT LIABLE OR RESPONSIBLE FOR THE PERSONALLY IDENTIFIABLE OR OTHERINFORMATION YOU CHOOSE TO SUBMIT IN FORUMS SUCH AS A COMMENT AREA OR ANYOTHER PUBLICLY ACCESSIBLE AREA OF THE SITE.

NIO STYLES may disclose personally identifiable information in special cases where we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms and Conditions of use or may be causing injury or interference with our rights, property, our customers or anyone who could be harmed by such activities. You should also be aware that we may disclose specific information about you if required to do so by law, governmental request, process or court order or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our websites or the public.

You will receive notice when your personally identifiable information might be provided to any third party for any reason other than as set forth in this Privacy Policy, and you will have an opportunity to request that we not share such information.


We are committed to protecting the information we receive from you. Any personal information you provide to us is maintained on secure servers and our internal systems. We take appropriate security measures to protect your information against unauthorised access to or unauthorised alteration, disclosure or destruction of data. To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by sending an email to details on how to protect your information, computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is a Cyber Essentials organisation supported by HM Government and leading organisations.


Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted. If we delete Your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.


You can do the following with Your Data:

  1. Right to access – You can request copies of the information we hold about you at any time, or request that we modify, update or delete such information. We will provide you with access to the information we hold about you for free unless where your request is “manifestly unfounded or excessive”. We may refuse your request for access to information for legal reasons. If we refuse your request, we will tell you the reasons why.
  2. Right to correct – You can have your Data rectified if it is inaccurate or incomplete.
  3. Right to erase – You can request that we delete or remove your Data from our systems.
  4. Right to restrict our use of your Data – We provide mechanisms for updating and correcting your personal information for many of our services. If you are a registered user, you may access and update your registration information and your preferences to receive e-mail or other communications from us in the account area. You can “block us” from using your Data or limit the way in which we can use it.  
  5. Right to Data portability – You can request that we move, copy or transfer your Data.
  6. Right to object – You can object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please send us an email to

We are always happy to help and it is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. In the unlikely event that you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the United Kingdom, this is the Information Commissioner’s office (ICO). The ICO’s details can be found on their website at


NIO STYLES may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of NIO STYLES LTD. The Data you provide will, where relevant to any part of our business that is being transferred (including any transfers made as part of an insolvency or bankruptcy proceeding), be transferred along with that part of the business or as part of a corporate re-organisation, stock sale or other change in control. Under the terms of this privacy policy, the new owner or newly controlling party will be permitted to use the Data for the purposes for which it was originally supplied to us. 

Although we may disclose Data to a prospective purchaser of our business or any part of it, we will always take steps with the aim of ensuring that your privacy is protected.


By consenting to the Terms and Conditions of the Site and the Privacy Policy, you acknowledge that no data transmission over the Internet is completely secure. Although we have implemented reasonable technical and organisational measures according to our written information security policy, we cannot guarantee or warrant the security of any information you provide to us and you transmit such information to us at your own risk.


You are not able to transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a third party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.


We may update our Privacy Policy from time to time. Whenever we make a change, we will post the updated Policy at this site and we encourage you to check our Policy periodically. If we make a material change to our Privacy Policy that would lessen your privacy rights, we will either continue to honour our prior Policy for information that we collected when it was in force, or we will ask for your consent to the change. 

If you have any questions or concerns regarding our Privacy Policy, please contact us at: